![]() ![]() Meanwhile, the “cool” system makes choices based on logic, considering all the possible consequences of your actions and making decisions that will benefit you in the long-run. Do you go with your immediate urge to buy the item right now, or do you listen to the reasonable part of your brain and wait? The AnswerĮveryone has a “hot” system of thinking and a “cool” system of thinking - the “hot” system makes choices based on your emotions, and these are usually quick, impulsive decisions that only satisfy your short-term desires. You know that if you just wait a couple of months, the hype around this item that you really want will die down, and the price will drop significantly. Picture yourself in a mall, staring at a very expensive product that you really, really want - maybe a piece of clothing from a high-end fashion designer, or a newly released gaming system. ![]()
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